Creating a convenient, suitable, appropriate and usable interactive visual output are some of our top priorities when it comes to UI/UX design. The point where those terms align is when the magic happens and our UI/UX design adds value to your application.
All individuals are unique, but there is something that binds us all together which is what we are aiming for when working on UI/UX design. Our goal is to deliver a product appealing to each and all in a different way and creating an intersection between the client, the user and the application.
The process of UI/UX design development reaches far beyond graphic design. We employ a systematic approach but as all clients’ needs are different we want to make sure we approach every task accordingly to meet the client half way there.
Customizations aside, our approach usually consists of the following steps:
- Research (Familiarizing with client needs and history, brand voice and story)
- Analysis (Cross-referencing clients target with market potential)
- Feedback (Our input based on clients demands and analysis)
- Storyboard - Rough drafting (Fleshing out the functionality of the app)
- Wireframing (Creating an outline of the UI/UX for presentation)
- Testing (Automated testing or presenting the solution to end-users)
- Presentation (Proposing our initial samples to the client)
- Design (Devising a graphic environment for the UI/UX)
- Final touches (This is where all the components come together in a polished product)
- Support (Initial support when the solution goes live, upgrades and upkeep)
We will present a detailed step by step overview of the process to familiarize you with how and why this seemingly complex approach delivers consistent results.
When we have our first meeting, we will come prepared. We have a standard set of questions and inquiries for the client, who also has a say in the initial phase as well as during the feedback and presentation phases. It’s important to get to know the clients customer base, especially previous success so we can aim to replicate it to a wider audience.
A client can have a brand voice, story, products and materials that we might have to gravitate towards. We are design enthusiast and in the know with current design trends and will share our insight with the client. Our company has experience and a wide array of data that will be subject to comparison with intel that has been gained from the client.
The data and information we’ve gathered from our client presents a starting point for our own research. We perform market analysis based on our own dataset and the clients’ competition. We look for areas of improvement that could either establish the solution we provide on the market or implement components and functionality where similar products are lacking.
Another area that we cover is the potential for extending the target market of our client and ways of creating those opportunities. This is where our experience, enthusiasm and vision come into play.
Upon finishing the research and analysis phases, we communicate our conclusions to the client. We have the notion that honest feedback about where the drawback in their current operation lies resonates best with our clients. This is also a testimony to our professional approach where we strive to deliver the best service possible.
In order to do that, our clients have to be informed of all the necessary developments that need to take place and the conditions for providing them with substantial value, often exceeding their expectations but keeping a realistic outlook at all times.
When we come to a consensus on future undertakings with our client, the creative process begins. We have a strategic and tactical approach where we start by creating different use case scenarios. At this point, the goal is to create the best routes to all functionalities of the project. In other words, we create user orientation according to our understanding of behavioral patterns. This is a crucial stage and we devote a lot of effort to make sure we don’t encounter issues in subsequent stages of development.
Having sketched out the projects functions and all actions that the user would perform, we create the outlines of the application itself. At this phase, the barebones of the UI/UX are fleshed out with a minimalist and crisp look, allowing for the development of different approaches the aesthetics which will be presented to the client. We follow the latest trends and strive to be trendsetters ourselves when it comes to the visual appeal of UI/UX.
After completion of this phase, we have a working prototype.
After the barebones have been carved out, we perform extensive beta-testing, quality assurance and real-time user experience testing. This ensures that all parts of the application are functional and quality standards have been met. We take into account user feedback and if it has a good backing, we implement improvements to create the beta version of the UI/UX. This could be done by our team, random users as well as per client request as there might be different applications for the project.
The working prototype of the UI/UX is subject to performance testing, as we are aware that the resources and upkeep are highly dependent on this. We make sure that no extra content is included and the coding itself is upgraded to perfection.
When we are satisfied with the outcome, we present the working prototype to the client along with visual enhancement templates. Different color patterns and typography solutions can be discussed, and we explain how all of the elements come into play. In case our client has already developed guidelines for their brand, these can be implemented with little to no changes as at this point; the UI/UX is highly customizable.
When we implement all of the visual components, the UI/UX mosaic is complete. Only then, all the hard work that’s been put into development can be experienced to the fullest extent. The UI/UX is previewed on all devices it has been created for and we make sure that its visuals are crisp and clear on all devices. After the final touches are done, the solution is complete and handed over to the client.
Apart from initial support when your solution goes live, we can come to terms for further collaboration. This is beneficial to both parties, as the developer of the UI/UX is already familiar with the solution but a client will have to take into account that we will need to devote time and plan ahead if further support is needed. This includes adding new features and extending the functionality of the UI/UX.